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A/B test your Shopify store and keep the changes that make money.

Heatmaps, session replays and an AI editor are built in. You see where shoppers give up, build a fix on your theme and run it as a test. Every result counts product costs, shipping and ad spend, so you know what each change really earned.

  • 7-day free trial
  • Billed through Shopify
  • No code to install
Overview

Good morning

2 experiments running · 1 needs your call
Last 14 days

Profit per visitorGoal

$3.63

+7.4% vs prior

Revenue

$207k

+5.9% vs prior

Visitors in experiments

34,902

Orders

1,230

+4.1% vs prior

Needs your call

Free shipping at $75Running · Day 9
Bundle offer on PDPsPaused by you

Profit per visitor, Sticky add to cart

This is the app. Tap around: every section and Share work.Example data from an invented store

Here is one week at a store that sells water bottles. Usually this takes a stack of apps and a spreadsheet. In Convertify, each tool picks up where the last one stopped.

  1. 01 · Radar

    A competitor starts offering free shipping.

    Radar watches the stores you name. It flags the change, keeps the captures and turns it into a test idea for you.

  2. 02 · Funnels

    Your funnel shows you lose them at the cart.

    55% of carts never reach checkout, most of them on mobile. Now you know where to look.

  3. 03 · Session replays

    Replays show why: a $7.95 surprise.

    Real visits open the cart, see the shipping line and leave. So you know what to test.

  4. 04 · Experiments

    You set up the test in four steps.

    Free shipping over $75 for half your visitors and today’s rates for the rest. Conflicts and tracking are checked before it goes live.

  5. 05 · Profit verdict

    The verdict counts what the shipping costs.

    Free shipping lifts orders, and you pay for the shipping. The verdict counts both and says ship it: $0.41 more profit per visitor.

  6. 06 · Claude and MCP

    Or ask Claude to do all of it.

    Connect Claude or ChatGPT and say what you want. It reads the funnel and the replays, then drafts the test and launches it.

Experiments

Eight kinds of test, one four-step setup, and the guardrails that keep a result honest.

Eight kinds of test from a headline to the checkout.

AI Edit

Template

Theme

Pricing

Shipping

Offer

Checkout

Split URL

Targeting by page, device, country and source.

Who sees it

  • WherePage is any product page
  • andDevice is mobile
  • andCountry is United States
  • andSource is Facebook or Instagram

About 8,400 visitors a week match

Conflicts caught before anything goes live.

Before it goes live

  • Tracking is healthy on every page
  • Shipping rates replaced cleanly
  • Overlaps with Bundle offer on PDPsSame pages, same visitors. Run them one at a time, or split traffic between them.
AI editor

No developer and no page builder. The AI editor works on a copy of your real theme, previews the variant with your own settings, and waits for you to accept it.

Say what you want and watch it work.

Make the add-to-cart button sticky on scroll and raise the price contrast on mobile.
  • Reading the product templatesections/main-product.liquid

Preview it on your store, as shoppers will see it.

northwind.co/products/trail-bottle
Trailhead Insulated Bottle$38.00 $48.00Add to cart★★★★★ 1,284 reviews

Previewed on your theme, with your settings

You decide what ships.

Review the change

  • + sticky-atc.liquid
  • ~ sections/main-product.liquid
  • ~ snippets/price.liquid

2 sections changed · 0 errors. Nothing reaches shoppers until you accept and launch.

RejectAccept
Heatmaps and replays

Numbers say what happened. Heatmaps, replays and funnels show why, for every page and every variant, so your next test starts from evidence.

Heatmaps per page and per variant.

Heatmaps

Products / Trail bottle · clicks · desktop
northwind.co/products/trail-bottle
Trailhead Insulated Bottle$38.00 $48.00Add to cart★★★★★ 1,284 reviews
Trail bottle · $38Add to cart

Most clicked

  • Add to cart (sticky bar)41%
  • Product gallery24%
  • Reviews13%
  • Size guide7%

How far they scroll

100% see the top

81% reach the price

58% reach reviews

27% reach the footer

Funnels that point at the leak.

Standard ecommerce

Funnel · last 14 days · all traffic
All trafficMobile

Biggest leak

55% of carts never reach checkout

Mobile visitors drop most at the cart. 3,860 left there in 14 days.

Conversion rate

3.52%

Mobile2.9%Desktop4.6%
StepVisitorsContinuedDropped
Sessions34,90261%39%
Viewed a product21,41033%67%
Added to cart6,98045%55%
Reached checkout3,12039%61%
Ordered1,230

Session replays with revenue on every visit.

Sessions

Replays with revenue on every visit
Mobile
northwind.co/products/trail-bottle
Trailhead Insulated Bottle$38.00 $48.00Add to cart★★★★★ 1,284 reviews
0:00 / 1:48

Now: Landing

Segments by device, source and country.

Conversion rate by segment

  • Mobile2.9%
  • Desktop4.6%
  • Facebook and Instagram3.1%
  • Google4.1%
Profit verdicts

A discount can win on conversion and still lose money. Every variant is scored on profit per visitor: revenue minus product costs, discounts, refunds, shipping and the ad spend it took to get the visit.

Every cost counted from Shopify and your ad accounts.

Challenger B · 14 days · 11,640 visitors

  • Revenue$77,228
  • Product costsFrom Shopify−$17,370
  • DiscountsCodes and automatic−$3,120
  • RefundsIn the window−$1,480
  • ShippingLabels you paid−$2,350
  • Ad spendMeta and Google−$3,904
Profit per visitor$4.21

A verdict in plain words: ship it, keep going or stop.

Ship it

Ship Challenger B. It earns 18.6% more profit per visitor.

Chance to beat control97%
Orders collected100%
Full weeks100%

Share the win as an image, not a spreadsheet.

A Convertify share image: Challenger B earns 18.6% more profit per visitor.
Competitor Radar

Radar opens fresh sessions on the stores you watch and compares what each one sees. Different prices or themes across sessions are a test in progress. Every version is kept.

Tests spotted as they start.

  • Price test seen$38 and $42 across 6 sessionsfieldnotes.shop
  • Free-shipping bar addedOver $75, sitewidetrailhead-outfitters.com
  • New theme on 3 of 6 sessionsTheme test in progressharbor-coffee.co

Every version kept with the date it changed.

trailhead-outfitters.com / cart

  1. Oct 2Shipping $7.95 on every order
  2. Oct 9Free shipping over $75
  3. Oct 11Free shipping bar, sitewide

Every capture is kept, so you see the before and after.

Their test, your next idea.

Test idea from Radar

Try free shipping over $75

Two stores you watch moved to a free-shipping threshold this month. Your cart is your biggest leak.

Draft this test
Claude and MCP

Run the whole loop from your AI.

Connect Claude, ChatGPT or Cursor and ask in plain words. 111 tools let it read funnels, heatmaps and replays, build a variant, launch the test and read the verdict, scoped to your store over OAuth.

  • Find the biggest leak
  • Draft and launch tests
  • Read results in plain words
  • Summarize sessions
Claude · Convertify connected
Find our biggest leak and test a fix.

The usual setup is a testing app, a heatmap and replay tool, an analytics dashboard, a way to watch competitors and a developer to build variants. Convertify does all of it.

From $99 a month, billed through Shopify. Your bill never grows with your orders.

See plans

Every plan includes GMPV analytics, the AI editor, unlimited tests and behavioral insight. Free for 7 days.

Starter

Everything you need to start lifting profit with split tests.

$99/ month

Billed monthly through Shopify

Start 7-day free trial
  • Template, Theme, Offer, AI Edit and Pricing tests
  • Unlimited concurrent tests
  • Behavioral analytics: heatmaps, session replay, scrollmaps
  • AI on-store visual editor
  • GMPV profit analytics and Bayesian statistics
  • Ad platform integrations (Meta, Google, Klaviyo)
  • Basic segmentation

Growth

Most popular

Scale testing with shipping experiments and the AI API.

$379/ month

Billed monthly through Shopify

Start 7-day free trial
  • Everything in Starter
  • Shipping tests
  • MCP / AI API access
  • Advanced segmentation, saved cohorts and funnels

Pro

The full suite: checkout tests and multi-currency targeting.

$749/ month

Billed monthly through Shopify

Start 7-day free trial
  • Everything in Growth
  • Checkout tests
  • Multi-currency and Markets targeting
  • Early access to new features

Change or cancel anytime. Charges appear on your Shopify bill.

Ask us anything

Gross margin per visitor: revenue minus COGS, discounts, refunds, shipping and the ad spend it took to get the visit, divided by visitors. It tells you whether a test grew the business, not just the top line.

Your store knows what to fix. Let's find it.

Install from the Shopify App Store, watch where shoppers stall, and have your first test running today.

  • 7-day free trial on every plan
  • Billed through Shopify
  • Cancel anytime